Why I Choose To Guarantee My Services
Recently I read a blog written by a Real Estate agent in a professional forum claiming, “Guaranteed Sales are a Gimmick”. Commenting on his blog were other agents jumping on his bandwagon without knowing the facts. My initial thought was an immediate comment to his blog that he should do more research before talking about something he doesn’t know much about. Then I began to think about why I guarantee my services, why would he and others suggest guarantees are a gimmick, and how can I respond in a way that would challenge Realtors to raise their level of service they provide. I won’t speculate why they said what they said but I will answer why I choose to guarantee my services, and why I believe it is professional and in the best interest of the consumer.
The National Association of Realtors (NAR) surveyed consumers about their Real Estate experience and found that 78% of sellers did not use the agent they previously worked with to buy or sell a home.
- A few statistics.
- Roughly 78% of new licensed Realtors quit the business after 1 year, 55% after 3 years, and 33% after 5 years. Not that the exact percentage is important other then it suggests a very high turnover rate until year five. This equates to the fact that there is always a large pool of new inexperienced agents in our market.
- The average Realtor has an education level of some college and completes 4 real estate transactions a year.
- Realtors help consumers with the largest financial transaction/decision they make in their life.
- If a consumer does not thoroughly interview agents, their chance of employing a seasoned professional not learning the business at their expense, is low. This explains why the NAR found that 78% of sellers did not use the agent they previously worked with to buy or sell a home.
- I am still surprised by the large degree of varying knowledge, experience, and professionalism when dealing with other agents. Early in my real estate career, I discovered that if you want your transactions to close, you have to handle most of the work. After two decades, I found about 20 percent of my transactions were with highly competent, professional agents. The rest of the time, I was handling transaction issues that the other agent either ignored or was unable to solve.
Over the last several decades the NAR, the State, and local Real Estate Boards have made tremendous progress in raising the professional standards of realtors.
These statistics suggest a large lack of competence, a small chance the consumer will receive, professional competent service. There’s plenty of room for improvement in the Real Estate Sales and marketing industry.
- Why Guaranteed Services.
- As one Realtor out of thousands, 25,000 in my market, all boasting they are the best, their company is the greatest, trying to stand out promising everything from honesty and integrity to they’re the market experts. I wanted to find a way to pierce through the noise to get the consumers attention. I wanted to make it easy for the consumer to find a seasoned, experienced, professional agent. Guaranteeing my services allows me as a professional to take the risk away from the client and put it on my company to perform. In essence, I am giving them in writing what I promise or they are compensated.
- It wasn’t easy, nor is it without risk that I have implemented a number of guaranteed services and performance guarantees for buyers and sellers. Do my guarantees have some conditions….yes, they give clarity, consistency, and protection to both parties. None of the guarantees I provide are a gimmick and everyone of them is engineered to help the consumer buying or selling Real Estate trust easier, know they will get what is promised, save more money, net more money, and the whole process will be easier and worry free.
These guarantees are designed to put my reputation, experience, and expertise on the line taking risk away from the consumer.
- Lets raise the standard of care exceeding the expectations of the consumer.
- Most agents won’t guarantee their service, or hold themselves accountable to a higher standard, as business owners it is their choice. It is easier for people to do nothing than it is to make a decision to take action upon it.
- It is my objective to raise the standard of care, exceeding the expectations of the consumer buying or selling real estate. I do this by putting my performance on the line with every dollar I earn. When we have this kind of commitment and accountability to our customers, we will make sure to deliver the level of service our customers deserve and our industry should deliver.